How personality can help anticipate player preferences
Emmanuelle Marévéry - UX/CX & Audience Specialist at Asmodee
18 décembre 201910h45 - 11h30
Personality can impact player decisions. How can we measure it and use it to choose features and take design and art decisions? We will see how a psychometric approach and data can help predict and anticipate player reactions.
Emmanuelle Marévéry is a User and Customer Experience Specialist for the Asmodee Group. She started her career as a Product Engineer and Packaging Manager at Decathlon for 6 years, where she discovered the world of User Experience. She decided to go back to university to study psychology, before joining Ubisoft as a UX Specialist. At the same time, she also started working as a UX Consultant, helping companies and giving conferences, which she continues to do today, in parallel with her work at Asmodee.