Games & UX: An impossible mix?
Audrey Laurent-André - Associate UX Director at Ubisoft Montreal
19 décembre 201910h45 - 11h30
Most games are about throwing obstacles at players so they can have fun overcoming them. On the other side, UX is often described as removing obstacles to ensure users have a frictionless interaction with the product. But if you’re removing all of the friction from your game, aren't you removing what makes it a game in the first place?
This is where the biggest misconception lies abou UX: it’s not just about removing friction, but rather unnecessary friction.
Audrey Laurent-André is Associate UX Director at Ubisoft Montreal. After 4 years as a User Research Analyst at Ubisoft Paris, where she ran user tests on many different games, she joined Ubisoft Montreal in 2015 to work as a User Research Project Manager on For Honor, overseeing the research strategy and planning of the project. She then became a UX Director in 2018 and is now working on making the design and production even more player-centric.